Collecting Wisdom’s 5 Month Anniversary

Collecting Wisdom's 3 month anniversaryToday marks the end of the fifth full month that Collecting Wisdom has been online.

For those who don’t know, I write a recap every other month to share how Collecting Wisdom is growing in terms of traffic, income, and total reach.

If you missed it, you can check out the first monthly update here and the third monthly update here.

Now let’s move on to this month’s update!

User Growth

During the first full month in November, a total of 196 users joined CW. Over the past four months since then, that number has grown to 379 total users. This user growth has been slow and steady over time, with a few new people joining each week.

Much of this user growth over the past couple months has been mostly due to word of mouth, which I consider to be a good thing. This means people are enjoying the site and sharing it with their friends.

To everyone who has shared CW with a friend over the past few months: Thank you! You’re the reason for this site’s growth. 

Pageviews Growth

During the first full month in November, CW received about 15k pageviews. In December and January, that number grew to 16k and 24k respectively. Over the past two months, the total views has been hovering around 16k each month.

Collecting Wisdom monthly pageviews

In total, about 44% of all the traffic comes from Twitter. The Collecting Wisdom Twitter page has been growing consistently each month and many people stumble upon the site due to tweets from this account.

At the end of the first month, CW had 1,896 followers on Twitter. After five full months, this number has grown to 4,440 followers.

Collecting Wisdom twitter profile stats

In addition, about half of the total monthly traffic comes from people directly visiting the site in their browser or finding the site through a referral from another site:

Collecting Wisdom traffic sources

To anyone who has shared CW on their own site: Thank you!

Revenue Growth

During the first three months of existence, CW earned a whopping $0 from affiliate links and advertisements. However, at the end of February, CW got accepted into the Mediavine ad network. This means the ads on the bottom and along the sidebar of the site earn a few bucks each day.

Since CW was only on Mediavine for the last week of February, it earned just $12.36 in advertising revenue. In March, that number jumped up to $77.71.

Collecting Wisdom Mediavine earnings

While these numbers aren’t astronomical, it’s still exciting to see the first few dollars in revenue come through the door. What started as just a random idea five months ago of “a personal finance site that uses an upvote system” has now become a real site that earns actual money. 

I expect that over the coming months, this revenue will continue to grow higher over time.

Closing Thoughts

One major reason I have decided to share the monthly traffic and revenue numbers for CW is to show other aspiring bloggers, solopreneurs, and anyone who wants to earn money or build an audience online exactly what the process is like.

So far, the growth has been slow and steady. And although the site still doesn’t earn even $100 per month, it has been so fun to watch this site grow bit by bit each week. As more people join, the community continues to grow and a wider variety of personal finance articles begin to surface on the home page each week.

One of the main reasons I built this site was to create a place where I could quickly find the best personal finance articles floating around the web on a daily basis without actually digging for them myself. As more users have joined the site, this has started to happen organically.

Each morning when I check the site, I routinely find several new articles on the home page that I likely wouldn’t have found on my own.

In addition, I’ve been able to connect with several new finance bloggers through this site and even interview a few of them and share guest posts by them on the “blog” section of CW.

These interviews and guest posts have proven to be wildly popular on Twitter and I plan on continuing to conduct more interviews and guest posts over the coming months.

To everyone who has joined and contributed to CW in some way: thank you! It has been fun to see the site grow and I’m sure the growth will continue in 2019. 🙂

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