Collecting Wisdom’s 3 Month Anniversary

Collecting Wisdom's 3 month anniversaryToday marks the end of the third full month that Collecting Wisdom has been online.

When I first created this site, I planned on writing a recap at the end of each month to share how the site has been growing along with any noteworthy updates.

I realized, however, that monthly updates are a bit too frequent, so I have decided to write a recap every other month instead.

If you missed it, you can check out the first monthly update here.

Now let’s move on to this month’s update!

User Growth

During the first full month in November, a total of 196 users joined CW. Over the past two months, that number has grown to 323 total users!

On average, about two new users join per day, which is a number I’m pretty content with. At this pace, there should be over 1,000 users on the site by the end of 2019.

The most exciting part about this user growth is that I’ve done far less outreach over the past couple months than I did during the first month, which presumably means people are finding the site mostly through word of mouth.

To everyone who has shared CW with a friend over the past few months: Thank you! You’re the reason for this site’s growth. 

Pageviews Growth

During the first full month in November, CW received 15,457 pageviews. In December, it received 16,434. This past month in January, it received 24,511 pageviews!

Total January pageviews

Part of this growth in pageviews is simply due to more people joining the site and checking in on the home page each day to check out the trending articles.

Another part of this growth is due to the Collecting Wisdom Twitter page growing rather quickly. At the end of the first month, CW had 1,896 followers on Twitter. After three full months, this number has grown to 3,296 followers.

Collecting Wisdom Twitter account

In fact, nearly half of all this site’s traffic comes purely from Twitter:

Traffic growth for Collecting Wisdom

In addition to this increased Twitter traffic, CW received quite a bit of referral traffic from Physician on FIRE, Get Rich Slowly, Rockstar Finance, and Camp Fire Finance when each of these sites featured the article Life is About Finding Fulfilling Work, Not Saving Up Enough Money to Never Work Again.

These features drove several thousand additional pageviews in January. To each of those sites: thank you for the love!

Revenue Growth

I shared in the one month update that I have monetized this site so far through affiliate links from the financial platform Personal Capital, the phone service Ting, and the Amazon book links on the Resources page. So far, over the course of the first three months, CW has earned a big fat $0 from these potential revenue sources.

However, thanks to the increased pageviews, CW is almost eligible to apply to the Mediavine Ad network. If accepted, CW would most likely generate a couple hundred bucks per month through ads with its current level of traffic.

So, in my 5 month update I hope to be able to share some real revenue numbers.

Closing Thoughts

One major reason I have decided to share the monthly traffic and revenue numbers for CW is to show other aspiring bloggers, solopreneurs, and anyone who wants to earn money or build an audience online exactly what the process is like.

So far, CW has grown much quicker in these early months compared to my other site Four Pillar Freedom. Yet, despite this quick growth, I still haven’t earned a dime from this site since inception.

This is normal for new sites. It’s very rare that you can start earning even $100 per month after just a few months with a new site. It takes consistency and time for both an audience and revenue numbers to appear.

Despite not being profitable, it has been so fun to watch this site grow bit by bit each week. As more people join, the community continues to grow and a wider variety of personal finance articles begin to surface on the home page each week.

One of the main reasons I built this site was to create a place where I could quickly find the best personal finance articles floating around the web on a daily basis without actually digging for them myself.

As more users have joined the site, this has started to happen organically. Each morning when I check the site, I routinely find a dozen new articles on the home page, several of which I probably wouldn’t have found on my own.

In addition, I’ve been able to connect with several new finance bloggers through this site and even interview a few of them. These interviews have proven to be wildly popular on Twitter and I plan on continuing to conduct a few new interviews each month moving forward.

To everyone who has joined and contributed to CW in some way: thank you! It has been fun to see the site grow and I’m sure the growth will continue in 2019. 🙂

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